When faced with the daunting task of selecting a firm to create your businesses website, know that there are multiple options that are different in their appearance, the amount and type of content you can have, and each option comes with different build-times, complexity and customization …and cost. The design direction, or solution, should be based on the best option that fits the businesses needs. The most differentiating website experience a business can create is a customized site. A great example of a customized website is our recent design and launch for Schlosser Development Corporation, one of Austin’s influential development, leasing, and property management companies. SDC desired a unique website experience that would separate them from the crowd, which their new site does well.