DIY vs Hire a professional? Website decisions ahead

Thanks to the online innovators and their Do-It-Yourself website platforms these days, the internet has become a place where most anyone can become website-savvy and create their own website without the help of a geek squad, but there’s a caution here… Even though the DIY process appears easier, hands on website design is still not […]

Your answers can be found in the data

With the advancements in online technologies available today, leveraging your online user data analytics is a resource you should be taking advantage of to boost your marketing intelligence. Gone are the days of purely relying on intuition to determine a marketing strategy. With results driven feedback and verified data, you should be basing your decisions […]

7 Signs your business could be ready for rebranding

Is your business doing well, but you see opportunities to expand into new areas? Are you thinking about adding a new product line to strengthen the business? Do you feel the timing is right to reposition the business for the upcoming year? Is your audience changing? Are you loosing business to the competition? If you’ve […]

Social Media – What does the future hold?

By Matthew Himes As the popularity of social media has skyrocketed, it has not only become a place to share and connect socially, it has become a new marketing frontier for business and brands. Social networks offer a way for companies to connect with consumers in new and interesting ways, and the ability to create […]

Formation Story No. 1: Creating a stronger sense of arrival with one campus entry

Client: Austin Oaks Church Challenge: Create a stronger sense of arrival at the main campus entry. One that celebrates the church’s new contemporary brand Steps: Entry and planting survey and city signage code research Demo coordination of existing monument sign and tree removal Redesign a stronger entry monument presence that is more visible and clearly […]

Branding the 2016 Olympic Games in Rio de Janeiro

Branding an Olympic Games is in many ways the ultimate challenge for a creative team. It is work that will be seen by people all over the world, it must represent both the spirit of the Olympics, as well as be unique to its host city. It also needs to be flexible enough to be […]

2016 Presidential Campaign Logos

By Matt Himes As the 2016 Presidential election draws closer and more and more hopefuls announce their candidacy, we figure now is a good time to provide some riveting intellectual commentary on several of the recently unveiled campaign logos. After all, each candidate’s design teams must have put in literally dozens of hours of work, […]